Att reported a loss of nearly 900,000 subscribers in Quarter 1 of 2020 across their 3 premium TV platforms.(Directv, At&t U-Verse and At&T TV)
The company also reported a 138,000-subscriber net loss in AT&T TV Now, bringing that total down to 788,000 subscribers from a high of 1.86 million in 2019.
This brings their total number of subs down to 18.6 million.
At&t Attributed this loss to them targeting more “higher value customers”, higher prices and “less promotional activity”. Promotions are vital in any industry. A perfect example is the McDonalds Monopoly game. As stated in the McMillion$ Documentary, whenever McDonalds needed to boost sales they would run a Monopoly game. Without promotional offers you are invisible to consumers.
The company has expressed high hopes for their upcoming streaming service HBO Max, which is set to launch May 27th 2020. But, in my opinion this won’t solve the real issue, and that is At&t does not know what do do with a TV company. Changing where you live does not change who you are. Meaning having another streaming service will not change the way it operates. My guess is that HBO will fail just as Directv has done in the hands of At&t.
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