A few months ago CNBC reported that streaming services like Apple TV+ aren’t likely to see a profit for at least 5 years. According to the article this prediction is based on an assessment of what it costs to make content vs. subscription cost. This of course only applies to companies like Netflix, AppleTV+, HBO Max, Peacock ECT.  With that being said, why is the newly combined ViacomCBS’s first order of business to create a new streaming platform. CBS already has CBS All Access and Viacom has Puto TV and BET+. 

According to an online source close to the company, they will likely be combining or using content from their various platforms and Networks to help jump start this new venture. Combined Viacom and CBS own over 1 dozen tv networks and streaming services. 

List of ViacomCBS brands:

• BET
• CBS Entertainment
• CBS All Access
• CBS Interactive
• CBS News
• CBS Sports
• CBS Television Studios
• Comedy Central
• MTV
• nickelodeon
• Paramount Network
• Paramount Movies (Sonic Movie)
• Pluto TV
• Awesomeness 
• Showtime
• 5
• Colors
• CMT
• Pop TV
• 10 Australia
• telefe
• Smithsonian Channel
• The CW
• Vid Con
• TV Land
• Bellator

It’s fair to say that streaming services that are run by Network content holders like Disney (Disney+) HBO (HBO Max) should have no problem turning a quick profit because the content is already there.

Look for more info on the new service February 20th at ViacomCBS’s 4th quarter earnings conference.