Imagine trying to jump onto a moving train and you miss your mark. What happens? You land flat on your face like CNN+. CNN jumped in late to the paid streaming service-sphere and landed flat on their face. Before we take a look at what’s happening let’s take a step back and look at what the streaming service has/had to offer. For starters CNN+ pricing structure is similar to most on-demand only streaming services offering a flat rate of $5.99 per month and $59.99 per year.
Their content consists of mostly documentary type of shows that (to be honest) I haven’t seen anywhere else. Shows like ‘The Nineties’ with Arsenio Hall, ‘Isis, Behind the Mask’ and many more that highlight pivotal times in American history. The content is there, the price is right so why are they shutting down after less than one month?
It all boils down to consumer perception. CNN’s spat with Joe Rogan shed light on how big media can paint a story in a certain way to fit their narrative and you’re better off watching an unknown YouTuber than paying for information that may or may not be true.