Streaming prices are on the rise and looks to continue this climb for as long as consumers are willing wear their blindfolds. I’ve always said that “cord-cutting will become what cable TV was“- a slow progression and transfer of content that makes the consumer (you, me, us ) feel satisfied based on what’s offered by similar entities. The need and availability of that content can dictate what the price is or what service you choose. Think about it, why did AT&T buy HBO and Comcast Universal? The answer is to have control over the content and where it goes.

Before cord-cutting took off in late 2019, most streaming services had to pay for content to be on their platform. Example: If Starz wants to add Spider-Man to their platform most likely they’ll have to pay a huge premium for that content and in turn will cost the viewer- unless Starz eats that cost to bring in new subscribers. The same formula for cable TV providers to air content is the exact same formula for streaming services.

The only way to break this cycle was for the cable companies to own the content they offer their viewers, this is why Comcast bought Universal and AT&T bought WarnerMedia. Cancelling the middle man saves money and the savings in turn should trickle down to the consumer/viewer. Right? Nope.

Unfolding before us, the content buyers (i.e. Comcast, Cox, cable companies) have taken the same stance as the content holders (i.e. Universal, Sinclair) and continue to raise prices all while owning their own cord-cutter service creating a never ending cycle that’s not in the interest of the consumer or their viewers.