In 2019 Roku bought a Marketing Company. In 2019 Disney and Amazon had a dispute over ad space days before the Launch of Disney+. In 2019  Viacom bought Pluto TV for a reported 340 million. In 2019 big companies noticed the value of our attention. In 2019 YouTube channels gained more subscribers and had more views, Joe Rogan became the Oprah of the internet. But why?

The content was always there we, just didn’t notice it. Guess what? The big wigs at Amazon, Roku, Disney ETC did, and the value of your attention is becoming more valuable every second. Cord cutting has not only allowed us to watch what we want when we want, but it has also allowed advertisers to sell us whatever, whenever. 

The once bright warm aura of streaming seems to have shifted to a cold, dark and destitute place called “familiarity” A.K.A. Fued and CSR’s yelling “How can I sell you”? Views equals ads, and that seems to be the reason for this Roku and AT&T TV dispute. According to AT&T TV’s website there app is no longer available to download on Roku devices but if you already have it installed, Don’t delete it. They state that they are working on reaching an agreement with Roku. Why? The only thing that makes sense for a streaming service to be in dispute with a streaming platform is either money or ad space. 

The shift:

Before, Cable and Satellite TV providers only had to pay for content licenses. Now it seems as if they have to pay for content licenses and give up ad space on their platforms. 

Is this fair or No? Let me know on either of my social platforms, or drop a comment below.