NEXTGEN TV or ATSC 3.0 is the third generation of digital TV technology. ATSC 3.0 aims to merge today’s technology with yesterday’s viewing habits. It delivers stunning 4k UHD images with High Dynamic Range or HDR for short.

What is HDR?

• HDR is a format that allows for an increased contrast ratio. HDR content will have darker black tones, brighter whites, and more vivid colors.

ATSC 3.0 is built with the Dolby Audio System for NEXTGEN TV, which intelligently enhances dialogue, maintains consistent volume as you change the channel and literally moves around you as you watch TV. 

What is Dolby Audio System?

• Dolby uses advanced processing technologies to create a dynamic audio experience that connects you more deeply to your favorite entertainment. It puts you in the theater seat wherever you are.

ATSC 3.0 is built on the IP or Internet Protocol infrastructure, which offers users the advantage of both broadband and broadcast features. This means you’ll get better TV reception in places where you couldn’t before, such as office buildings and basements. Plus, users will have the advantages of today’s technological features, like advanced guides, controlling smart home device and even watching local tv on the go.

ATSC 3.0 is currently available in These markets with more rolling out each month. Currently there are only a few manufacturers with active ATSC 3.0 tuners on the market, so be careful when shopping for yours.